Saturday, May 09, 2015

Why Black Hat Techniques are not good for your blogs

Posted by Unknown
Search Engine Optimization is an interesting field, it powers website to rank higher on the Google and in turn brings tons of visitors to the users. But, there is a twist here. The search engine optimization can be done in two ways; one is white-hat SEO and other is black-hat SEO. As you guessed it right, the White-hat SEO is the recommended or optimal way of optimizing the website, whereas the black-hat SEO offers quick techniques that are used by bloggers or webmasters to make their website rank higher in the google.
But, the black hat SEO has its own drawbacks and should not be used by bloggers or webmasters. These black hat SEO techniques should be avoided by the webmasters as they impact the rankings of your website and can also be de-indexed by google for some violations. Let's discuss the techniques one by one for the reason why black hat SEO is not good for your website.
Why Black Hat Techniques are not good for your blogs

1. Cloaking

Cloaking is one of the popular techniques for black hat SEO. Cloaking is done by websites to feed false information to google such as meta-description, titles, and keywords so that they rank higher on the google. Google has been extremely tight on this and could ban your website once it finds out that the website is using cloaking.

2. Keyword Stuffing

Keyword density is necessary for the article to rank higher on the website. But, there are websites that try to sneak and overutilize the keywords and in turn try to lure the Google to rank it higher. But, Google algorithms have become smarter and is penalizing the websites for keyword stuffing. Keyword stuffing is also done purposely in white ink so that users cannot read them, but Search engines are not fooled by this technique, decreasing the ranking of the website.

3. Low-Quality Content and Article Spinning

Content is the king, but there are websites that spam content in order to populate the website and get traffic. Low-Quality content or spinned article can actually decrease the value of the website and decrease its SERP value.
The websites should always maintain the quality of the website, which will increase its value in the long run.

4. Link Farms

There are websites that are truly dedicated to creating backlinks to the websites. These backlinks are mostly automated and try to create backlinks to the targeted website, creating an illusion to Google that the website is precious. But, the latest Google algorithm can actually dampen the power of link farms. The prime example of link farms is the SEO gigs that are available at Fiverr. They boost the traffic for a few days and then automatically goes down with time.

5. Link Exchange

Link Exchange is a popular and a very old technique used by the webmasters to increase their site popularity. But now-a-days, the link exchange can negatively impact the rankings.

Wrap Up

There are changes in the Google Algorithm every day and it is tough for even SEO experts know the exact reason behind proper rankings of the website. But the negative factors are clear in most of our minds. By avoiding the above techniques, you can easily rank better in Google.
The key to success in SEO is to understand the fact that organic rankings take time and it yields much better result in longer run.